Name: Effect of Advertising and Display
Price: 1094.95 DKK
Availability: InStock
Author: Robert East
ISBN: 9781402075148

Effect of Advertising and Display af Robert East

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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

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Sprog:
Engelsk

ISBN:
9781402075148

Forlag:
Springer-Verlag New York Inc.

Indbinding:
Hardback

Sideantal:
118

Udgivet:
1. juli 2003

Udgave:
2003

Størrelse:
234x156x9 mm.

Vægt:
339 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

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Business og læring > Marketing

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