Name: Effect of Advertising and Display
Price: 1071.95 DKK
Availability: InStock
Author: Robert East
ISBN: 9781441953735

Effect of Advertising and Display af Robert East

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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

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Sprog:
Engelsk

ISBN:
9781441953735

Forlag:
Springer-Verlag New York Inc.

Indbinding:
Paperback

Sideantal:
118

Udgivet:
12. oktober 2010

Udgave:
12003

Størrelse:
235x155x7 mm.

Vægt:
235 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.

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Business og læring > Marketing

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