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Effective Advertising - Gerard J. Tellis - Bog

- Understanding When, How, and Why Advertising Works

Bag om Effective Advertising

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761922520
  • Indbinding:
  • Hardback
  • Sideantal:
  • 216
  • Udgivet:
  • 21. januar 2004
  • Størrelse:
  • 152x228x15 mm.
  • Vægt:
  • 420 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Effective Advertising

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

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