Name: Effective Advertising
Price: 1938.95 DKK
Availability: InStock
Author: Gerard J. Tellis
ISBN: 9780761922520

Effective Advertising af Gerard J. Tellis

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Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

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Sprog:
Engelsk

ISBN:
9780761922520

Forlag:
SAGE Publications Inc

Indbinding:
Hardback

Sideantal:
216

Udgivet:
21. januar 2004

Størrelse:
152x228x15 mm.

Vægt:
420 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

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