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Electronic Customer Relationship Management - Jerry Fjermestad - Bog

Bag om Electronic Customer Relationship Management

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780765613271
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 31. januar 2006
  • Størrelse:
  • 178x254x0 mm.
  • Vægt:
  • 589 g.
  • 8-11 hverdage.
  • 16. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Electronic Customer Relationship Management

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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