Name: Electronic Customer Relationship Management
Price: 717.95 DKK
Availability: InStock
Author: Jerry Fjermestad
ISBN: 9781138692800

Electronic Customer Relationship Management af Jerry Fjermestad

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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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Sprog:
Engelsk

ISBN:
9781138692800

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
224

Udgivet:
17. juni 2016

Størrelse:
254x180x18 mm.

Vægt:
474 g.

Leveringstid: 2-3 uger.
Forventet levering: 7. december 2024

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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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Business og læring > Marketing

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