Name: Emerging Research on Islamic Marketing and Tourism in the Global Economy
Price: 2727.95 DKK
Availability: InStock
Author: Hatem El-Gohary
ISBN: 9781466662728

Emerging Research on Islamic Marketing and Tourism in the Global Economy af Hatem El-Gohary

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As the Middle East continues to grow as a force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. This title offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.

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Sprog:
Engelsk

ISBN:
9781466662728

Forlag:
Idea Group,U.S.

Indbinding:
Hardback

Sideantal:
358

Udgivet:
31. juli 2014

Størrelse:
264x178x23 mm.

Vægt:
798 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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As the Middle East continues to grow as a force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. This title offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.

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