Name: Empowering Brands with Customer Integration
Price: 644.95 DKK
Availability: InStock
Author: Joerg Sesselmann
ISBN: 9783658116385

Empowering Brands with Customer Integration af Joerg Sesselmann

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Paperback
8-11 hverdage
644,95 kr.

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Joerg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.

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Sprog:
Engelsk

ISBN:
9783658116385

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
99

Udgivet:
9. november 2015

Udgave:
12016

Størrelse:
210x148x7 mm.

Vægt:
1607 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. december 2024

Forlænget returret til d. 31. januar 2025

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Joerg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands.

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