Name: Energy Branding
Price: 795.95 DKK
Availability: InStock
Author: Fridrik Larsen
ISBN: 9783319571973

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Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.

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Sprog:
Engelsk

ISBN:
9783319571973

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
173

Udgivet:
21. juni 2017

Udgave:
12017

Vægt:
3493 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.

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