English & Trade: Effect of Linguistic Distance - Krishnaveer Abhishek Challa - Bog

Trade flow has always been synonymous to language flow. The global economy is in the hands of the global language. English has long become the lingua franca of the globalizing economy, and this book ¿English & Trade: Effect of Linguistic Distance¿ sets out to investigate how international trade are prepared to meet the linguistic requirements imposed on them by global business. This book focuses on investigating how well international trade of economies present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools they apply for communicating with international markets and how the linguistic quality of their international market communications can be assessed. The objective is to provide economies is follow English as a recognized language with a tool to maximize the effects of their international communication efforts based on the analysis of the current state of the art and on the evaluation of previous studies in this field.