Name: Essentials of Digital Marketing
Price: 432.95 DKK
Availability: OutOfStock
Author: Kathryn (Heriot Watt University Waite
ISBN: 9781911396017

Essentials of Digital Marketing af Kathryn (Heriot Watt University Waite

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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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Sprog:
Engelsk

ISBN:
9781911396017

Forlag:
Goodfellow Publishers Limited

Indbinding:
Paperback

Sideantal:
244

Udgivet:
26. februar 2018

Størrelse:
246x189x17 mm.

Vægt:
502 g.

Leveringstid: Nyt oplag forberedes af forlaget.

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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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