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Estimation of Product Attributes and Their Importances - J. P. Wallace - Bog

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At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783540065302
  • Indbinding:
  • Paperback
  • Sideantal:
  • 94
  • Udgivet:
  • 29. november 1973
  • Udgave:
  • 11973
  • Størrelse:
  • 244x170x5 mm.
  • Vægt:
  • 196 g.
  • 8-11 hverdage.
  • 10. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Estimation of Product Attributes and Their Importances

At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes.

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