Name: Experience Marketing
Price: 535.95 DKK
Availability: InStock
Author: Bernd Schmitt
ISBN: 9781601984524

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535,95 kr.

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Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.

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Sprog:
Engelsk

ISBN:
9781601984524

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
74

Udgivet:
30. juni 2011

Størrelse:
233x158x5 mm.

Vægt:
128 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.

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