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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context - Bog

indgår i Advances in Tourism Marketing serien

Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
Bag om Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911396970
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 31. Juli 2019
  • 2-4 uger.
  • 24. Maj 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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