Name: Flip the Funnel
Price: 247.95 DKK
Availability: InStock
Author: Joseph Jaffe
ISBN: 9780470487853

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247,95 kr.

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Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.

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Sprog:
Engelsk

ISBN:
9780470487853

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
304

Udgivet:
9. februar 2010

Størrelse:
160x232x29 mm.

Vægt:
516 g.

Leveringstid: 2-3 uger.
Forventet levering: 12. december 2024

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Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.

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