Name: Foreign Advertising in China
Price: 838.95 DKK
Availability: InStock
Author: Jian Wang
ISBN: 9780813818283

Foreign Advertising in China af Jian Wang

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Hardback
8-11 hverdage
838,95 kr.

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The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.

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Sprog:
Engelsk

ISBN:
9780813818283

Forlag:
Iowa State University Press

Indbinding:
Hardback

Sideantal:
176

Udgivet:
16. august 2000

Størrelse:
15x235x15 mm.

Vægt:
363 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.

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