Bøger af Erdener Kaynak

Teaching International Business: Ethics and Corporate Social Responsibility is a collection of academic writings on the issues and challenges of incorporating ethics and corporate social responsibility concerns into international business education. You will find frameworks and approaches detailing various pedagogical issues presented here.

Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curriculum with cultural diversity and building valuable multinational bonds among students. Teaching and Program Variations in International Business is an informative guide to successful strategies for teaching international business. It draws on the practical experience of several highly respected international business programs, as well as research into students’perceptions of their university experiences.This book covers many aspects of designing an international business curriculum, from the most effective ways to organize international fieldwork to the differences between foreign and domestic students’expectations of the university. In addition, it offers solid information on encouraging cross-cultural awareness and cooperation. Teaching and Program Variations in International Business is an invaluable guide to many areas of teaching international business and will give you a working knowledge of: how to use advanced technologies to facilitate virtual teamwork among students in different countries how to harness the Internet to provide an effective, low-cost experience of international cooperation and foreign cultures how to integrate international field experience into a broader teaching strategy what skills students need to operate effectively in other cultures how you can foster global competence and teach critical managerial skills the contrasts between the perspectives of developed and emerging countries how to identify the essential components of a well-designed information system in a global environmentAny university can teach the facts of international business. Only the best-prepared can teach the truths. Teaching and Program Variations in International Business can help you build a curriculum to help your students learn the truths of working in and with a different culture.

Illustrates how Third World markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. Taking India as a case study, Jain develops a model of market evolution based on a general overview of all evolving markets.

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

This is the complete history of the International Finance Corporation (IFC). Covering 35 years of IFC operations, the book evaluates the formulation of the concept of the IFC and its evolution as a viable global development finance agency.

?Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.?-Choice

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran