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The Management of International Advertising - Erdener Kaynak - Bog

- A Handbook and Guide for Professionals

Bag om The Management of International Advertising

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899301426
  • Indbinding:
  • Hardback
  • Sideantal:
  • 300
  • Udgivet:
  • 9. November 1989
  • Størrelse:
  • 234x156x17 mm.
  • 2-3 uger.
  • 12. Juli 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Management of International Advertising

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.

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