Having been made redundant at the ripe old age of 45, the author was told he was too old to get another sales or marketing management job in the IT industry.
So, what happens when a businessman reaches that magical age of 45? Does a dramatic change suddenly take place? Does he suddenly no longer understand how business operates? Does he lose the power of coherent thought or speech? Are his limbs no longer under the strict control of his brain? Does he become, in effect, ga-ga?
This book represents observations and learnings from 30+years working with senior managers in the UK, Europe and USA. It includes first-hand experience of how some businesses have managed well, or mis-managed, their way out of recession.
A thought-provoking, controversial and, at times, humorous review of business practices, good and bad and how we can be smarter in business today.
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