Name: Foundations of International Marketing
Price: 984.95 DKK
Availability: InStock
Author: Steve (University of Hertford) Johnston
ISBN: 9781861521644

Foundations of International Marketing af Steve (University of Hertford) Johnston

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984,95 kr.

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Looks at international marketing from a business perspective. This book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

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Sprog:
Engelsk

ISBN:
9781861521644

Forlag:
Cengage Learning EMEA

Indbinding:
Paperback

Sideantal:
320

Udgivet:
11. juni 1998

Udgave:

Størrelse:
182x241x17 mm.

Vægt:
435 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Looks at international marketing from a business perspective. This book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.

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