Name: Foundations of Marketing Thought
Price: 580.95 DKK
Availability: InStock
Author: D.G. Brian (Quinnipiac University Jones
ISBN: 9780367876272

Foundations of Marketing Thought af D.G. Brian (Quinnipiac University Jones

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This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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Sprog:
Engelsk

ISBN:
9780367876272

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
214

Udgivet:
12. december 2019

Størrelse:
156x234x0 mm.

Vægt:
453 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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