Name: From Chinese Brand Culture to Global Brands
Price: 554.95 DKK
Availability: InStock
Author: W. Zhiyan
ISBN: 9781137276346

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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Sprog:
Engelsk

ISBN:
9781137276346

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
219

Udgivet:
4. oktober 2013

Størrelse:
146x217x19 mm.

Vægt:
424 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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