Frozen in Ice - MARK - Bog

When Walt Disney died in 1966, many predicted that it might
be the end of Walt Disney Productions, but Walt had a number
of ideas and concepts that lasted well into the next decade. He
also left behind a well-established group of workers that hoped
to continually answer the question, "What would Walt do?"
with more magical creations that would dazzle and delight.
With this book, author and historian Mark Arnold explores the
major accomplishments of Walt Disney Productions during the
years 1966 - 1985, paying particular attention to their theatrical
film output, but also discussing the various new theme park
attractions and the TV shows produced during that period.
Things went well until the mid-1970s,
when ideas started to run thin and
repetition set in, causing shrinking box
office success. By the 1980s, threats of
corporate takeover were knocking at
their door, at which time change had
become unavoidable if Disney were to
survive as an independent company.
Disney had to change their already
outdated methods of making movies
and running a movie studio geared
solely towards family entertainment. As a result, Michael
Eisner took over and retooled Disney into the mega-empire
that it is today. This is the story after Walt and before Michael...