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Frugal Innovation and the New Product Development Process - Stephanie B.M. Cadeddu - Bog

- Insights from Indonesia

Bag om Frugal Innovation and the New Product Development Process

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367029319
  • Indbinding:
  • Hardback
  • Sideantal:
  • 270
  • Udgivet:
  • 17. januar 2019
  • Størrelse:
  • 241x164x18 mm.
  • Vægt:
  • 534 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Frugal Innovation and the New Product Development Process

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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