Future-Proof Selling - Stuart William Pattison - Bog

BOOK OVERVIEW
Future-proof sales offers guidance, insights, and advice for salespeople and sales leaders on how to adapt to the rapidly changing sales landscape being driven by technological innovations, shifting buyer behaviors, and economic transformations.
The core premise is that sales roles face an unprecedented amount of change that threatens to overwhelm those clinging to traditional or legacy approaches. You argue that salespeople and teams need to shed outdated perspectives, tactics, and tools in order to thrive amidst the turbulence.
The book aims to provide a roadmap for upgrading skills, processes, and strategies required for future-proofing sales functions. It covers topics such as leveraging artificial intelligence, building relationships through social media, developing personal branding, optimizing data analytics, adapting mindsets, expanding skillsets, and more.
With decades of sales leadership experience to draw from, I offer both big picture context on navigating change as well as practical steps to drive individual and organizational improvement. The concluding message seems to be that adaptation is the new imperative for sales excellence today.
Future-proofing sales helps sales professionals understand the scope of change ahead, makes the case for proactive transformation, and equips them with next generation advice for sustaining high performance despite industry volatility. The ideas promise to help salespeople continue providing value in a landscape growing more complex each day.