Give to Grow - Mo Bunnell - Bog

Grow your business by growing your relationships. Nearly all the common advice about growing a business points at getting the deal done. Give the pitch, push the prospect, close the deal. Relationships are rarely mentioned at all, and if they are, the focus is on persuasion and pressure. It just doesn't feel right.And sure, a great deal might make your year, but a great relationship can make your entire career. The better approach is to invest in relationships, creating wins for everyone at every turn, even before a decision is made. When you focus on relationships, you're focused on helping instead of selling. You win more of the work directly in front of you. You create demand for the higher value work you want to do, for the clients you want to do it for. And when this flywheel of success starts spinning, everything becomes effortless. Give To Grow will show you: The science and steps to get great at growth. It's not rocket science, it's brain science. The Five Lies that keep professionals from becoming successful, and how to remove each from your mind. The Four Gifts to use to deepen relationships and grow your business in ways everyone wins. And how to implement everything you learn to get the highest return on your most important investment--your time. No matter where you are in your career, Give to Grow will help you build the relationships you need to make the impact you want.