Name: Global Companies, Local Innovations
Price: 1709.95 DKK
Availability: InStock
Author: Yasuyuki Motoyama
ISBN: 9781409421467

Global Companies, Local Innovations af Yasuyuki Motoyama

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Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.

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Sprog:
Engelsk

ISBN:
9781409421467

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
180

Udgivet:
28. september 2012

Størrelse:
164x240x17 mm.

Vægt:
482 g.

Leveringstid: 2-4 uger.
Forventet levering: 27. november 2024

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Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.

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