Global Green Consumer - A Cross Border Market - Franziska Guhr - Bog

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74,0, Northumbria University, course: International Marketing Management, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.
Table of contents:
1 CROSS BORDER MARKET SEGMENTATION 3
2 THE GLOBAL GREEN CONSUMER 3
2.1 Definition 3
2.1.1 The Body Shop 6
2.1.2 The product policy of The Body Shop 6
2.2 Reasons for the emergence of global green consumers 7
2.3 Problems in researching 8
2.4 Green marketing 10
2.5 Opportunities for the international marketer ¿ now and in the future 12
2.6 Limitations of marketing such an international cross cultural segment 13
3 CONCLUSION 14
REFERENCE LIST 15
APPENDICES 18