Name: Global Marketing and Advertising
Price: 2402.95 DKK
Availability: InStock
Author: Marieke de Mooij
ISBN: 9781529732498

Global Marketing and Advertising af Marieke de Mooij

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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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Sprog:
Engelsk

ISBN:
9781529732498

Forlag:
SAGE Publications Ltd

Indbinding:
Hardback

Sideantal:
528

Udgivet:
9. november 2021

Udgave:
6

Størrelse:
186x232x0 mm.

Vægt:
1100 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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