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Global Marketing Strategies for the Promotion of Luxury Goods - Bog

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Global Marketing Strategies for the Promotion of Luxury Goods
Bag om Global Marketing Strategies for the Promotion of Luxury Goods

Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466699588
  • Indbinding:
  • Hardback
  • Sideantal:
  • 300
  • Udgivet:
  • 30. marts 2016
  • Størrelse:
  • 291x223x28 mm.
  • Vægt:
  • 1134 g.
  • 8-11 hverdage.
  • 6. marts 2025
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Global Marketing Strategies for the Promotion of Luxury Goods

Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

Brugerbedømmelser af Global Marketing Strategies for the Promotion of Luxury Goods



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