Global Marketing Strategies for the Promotion of Luxury Goods

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Hardback
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2.273,95 kr.

Bag om Global Marketing Strategies for the Promotion of Luxury Goods

Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

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Sprog:
Engelsk

ISBN:
9781466699588

Forlag:
Idea Group,U.S.

Indbinding:
Hardback

Sideantal:
300

Udgivet:
30. marts 2016

Størrelse:
291x223x28 mm.

Vægt:
1134 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. januar 2025

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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Global Marketing Strategies for the Promotion of Luxury Goods

Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.

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