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Global Marketing - Douglas (Kellogg School of Management Lamont - Bog

af Douglas (Kellogg School of Management Lamont

indgår i International Dimensions Marketing serien

Global Marketing af Douglas (Kellogg School of Management Lamont
Bag om Global Marketing

aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781557868299
  • Indbinding:
  • Paperback
  • Sideantal:
  • 620
  • Udgivet:
  • 18. december 1995
  • Størrelse:
  • 200x250x15 mm.
  • Vægt:
  • 652 g.
  • 2-3 uger.
  • 28. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Global Marketing

aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues.

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