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Global Observations of the Influence of Culture on Consumer Buying Behavior - Sarmistha Sarma - Bog

Bag om Global Observations of the Influence of Culture on Consumer Buying Behavior

Discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522527275
  • Indbinding:
  • Hardback
  • Sideantal:
  • 375
  • Udgivet:
  • 13. Juli 2017
  • Størrelse:
  • 227x291x32 mm.
  • Vægt:
  • 1260 g.
  • 2-3 uger.
  • 23. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Global Observations of the Influence of Culture on Consumer Buying Behavior

Discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers.

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