Global Strategic Management - Philippe Lasserre - Bog

Thoroughly revised and updated, this fourth edition of LasserreΓÇÖs popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence.

Global Strategic Management blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirmsGlobal Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This fully-updated fourth edition includes:
New and expanded coverage of BRICs, ‘born global’ firms, Corporate Social Responsibility and the underground economy 
More on e-business and the internet in global business
A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text
Genuinely global scope and approach: over 60 mini-cases and examples cover emerging economies in Africa, Latin America and the Far East as well as established firms worldwide
Perfect balance between theory and the real world of business: numerous up-to-date examples illustrate principles and support learning throughout
Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example
The strong pedagogical framework from the previous edition remains, including:
Learning objectives
Mini cases, with questions, and shorter examples
Summary and key points
Learning assignments
Key words and glossary
References and further reading, including links to useful websites
Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is an established authority in global business and strategy, with over forty yearsΓÇÖ experience in teaching, research and consulting in strategic management and international business. He has authored many books in these areas, and held visiting professorships in Singapore, China, the US and Australia.

Please visit the companion website at www.palgravehighered.com/lasserre-gsm-4e for resources including self-assessment questions, mini-case and learning assignment answers, PowerPoint presentations, and useful weblinks, plus new video interviews with leading business people across the world.