Name: Groundswell, Expanded and Revised Edition
Price: 184.95 DKK
Availability: OutOfStock
Author: Charlene Li
ISBN: 9781422161982

Groundswell, Expanded and Revised Edition af Charlene Li

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Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.

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Sprog:
Engelsk

ISBN:
9781422161982

Forlag:
Harvard Business Review Press

Indbinding:
Paperback

Sideantal:
352

Udgivet:
24. maj 2011

Udgave:

Størrelse:
138x210x24 mm.

Vægt:
362 g.

Leveringstid: Ukendt - mangler pt..

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Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.

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