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Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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Sprog:
Engelsk

ISBN:
9780805856033

Forlag:
Taylor & Francis Inc

Indbinding:
Hardback

Sideantal:
1296

Udgivet:
8. februar 2008

Størrelse:
183x262x65 mm.

Vægt:
2022 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 22. november 2024

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Beskrivelse af Handbook of Consumer Psychology

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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