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Handbook of Consumer Psychology - Bog

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Handbook of Consumer Psychology
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Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805856033
  • Indbinding:
  • Hardback
  • Sideantal:
  • 1296
  • Udgivet:
  • 8. Februar 2008
  • Størrelse:
  • 183x262x65 mm.
  • Vægt:
  • 2022 g.
  • 4-7 hverdage.
  • 14. Maj 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Handbook of Consumer Psychology

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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