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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis.

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Sprog:
Engelsk

ISBN:
9783319574110

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
1112

Udgivet:
3. december 2021

Udgave:
12022

Størrelse:
179x245x67 mm.

Vægt:
2400 g.

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Beskrivelse af Handbook of Market Research

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis.

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