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Bag om Handbook of Marketing Decision Models

In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

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Sprog:
Engelsk

ISBN:
9783319860411

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
598

Udgivet:
7. august 2018

Udgave:
22017

Vægt:
926 g.

Leveringstid: 2-3 uger.
Forventet levering: 3. december 2024

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In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

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