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Handbook of Research on Effective Advertising Strategies in the Social Media Age - Nurdan Oncel Taskiran - Bog

Bag om Handbook of Research on Effective Advertising Strategies in the Social Media Age

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466681255
  • Indbinding:
  • Hardback
  • Sideantal:
  • 509
  • Udgivet:
  • 28. februar 2015
  • Størrelse:
  • 279x216x30 mm.
  • 8-11 hverdage.
  • 29. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Handbook of Research on Effective Advertising Strategies in the Social Media Age

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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