Name: Handbook of Research on Effective Advertising Strategies in the Social Media Age
Price: 3798.95 DKK
Availability: InStock
Author: Nurdan Oncel Taskiran
ISBN: 9781466681255

Handbook of Research on Effective Advertising Strategies in the Social Media Age af Nurdan Oncel Taskiran

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Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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Sprog:
Engelsk

ISBN:
9781466681255

Forlag:
Idea Group,U.S.

Indbinding:
Hardback

Sideantal:
509

Udgivet:
28. februar 2015

Størrelse:
279x216x30 mm.

Leveringstid: 8-11 hverdage.
Forventet levering: 13. december 2024

Forlænget returret til d. 31. januar 2025

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Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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