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Hit Brands - D. Jackson - Bog

- How Music Builds Value for the World's Smartest Brands

af D. Jackson, R. Jankovich, E. Sheinkop
Hit Brands af D. Jackson
Bag om Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137271471
  • Indbinding:
  • Hardback
  • Sideantal:
  • 201
  • Udgivet:
  • 31. Oktober 2013
  • Størrelse:
  • 144x224x18 mm.
  • Vægt:
  • 396 g.
  • 8-11 hverdage.
  • 19. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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