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Hit Brands - D. Jackson - Bog

- How Music Builds Value for the World's Smartest Brands

af D. Jackson, R. Jankovich, E. Sheinkop
Hit Brands af D. Jackson
Bag om Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349444595
  • Indbinding:
  • Paperback
  • Sideantal:
  • 201
  • Udgivet:
  • 1. januar 2013
  • Udgave:
  • 12013
  • Størrelse:
  • 127x203x0 mm.
  • Vægt:
  • 235 g.
  • 8-11 hverdage.
  • 2. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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