Name: Hitmakers
Price: 323.95 DKK
Availability: OutOfStock
Author: Ana Andjelic
ISBN: 9781032874463

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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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Sprog:
Engelsk

ISBN:
9781032874463

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
208

Udgivet:
13. december 2024

Størrelse:
156x234x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 13. december 2024

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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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