Name: Hospitality Sales and Promotion
Price: 579.95 DKK
Availability: InStock
Author: Derek Taylor
ISBN: 9780750649865

Hospitality Sales and Promotion af Derek Taylor

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A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

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Sprog:
Engelsk

ISBN:
9780750649865

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
336

Udgivet:
25. maj 2001

Størrelse:
140x216x20 mm.

Vægt:
422 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

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