Name: How Brands Become Icons
Price: 298.95 DKK
Availability: InStock
Author: D. B. Holt
ISBN: 9781578517749

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298,95 kr.

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Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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Sprog:
Engelsk

ISBN:
9781578517749

Forlag:
Harvard Business Review Press

Indbinding:
Hardback

Sideantal:
288

Udgivet:
1. november 2004

Størrelse:
159x240x25 mm.

Vægt:
602 g.

Leveringstid: 2-3 uger.
Forventet levering: 5. december 2024

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Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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