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How Brands Become Icons - D. B. Holt - Bog

- The Principles of Cultural Branding

af D. B. Holt
How Brands Become Icons af D. B. Holt
Bag om How Brands Become Icons

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781578517749
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 1. November 2004
  • Størrelse:
  • 159x240x25 mm.
  • Vægt:
  • 602 g.
  • 2-3 uger.
  • 17. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af How Brands Become Icons

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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