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How Creating Customer Value Makes You a Great Executive - Gautam Mahajan - Bog

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Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631579882
  • Indbinding:
  • Paperback
  • Sideantal:
  • 156
  • Udgivet:
  • 30. Oktober 2017
  • 2-3 uger.
  • 17. Juli 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af How Creating Customer Value Makes You a Great Executive

Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.

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