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Hardback
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1.461,95 kr.

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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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Sprog:
Engelsk

ISBN:
9781137353283

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
284

Udgivet:
19. november 2013

Størrelse:
223x145x22 mm.

Vægt:
482 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 21. november 2024

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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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Business og læring > Marketing

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