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Humanistic Marketing - Bog

Bag om Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137353283
  • Indbinding:
  • Hardback
  • Sideantal:
  • 284
  • Udgivet:
  • 19. november 2013
  • Størrelse:
  • 223x145x22 mm.
  • Vægt:
  • 482 g.
  • 8-11 hverdage.
  • 10. december 2024
På lager

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Humanistic Marketing

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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