Name: Implicative Marketing
Price: 285.95 DKK
Availability: InStock
Author: Florence (Audencia Business School Touze
ISBN: 9780367498795

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285,95 kr.

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This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

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Sprog:
Engelsk

ISBN:
9780367498795

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
102

Udgivet:
30. juni 2021

Størrelse:
216x139x11 mm.

Vægt:
172 g.

Leveringstid: 2-3 uger.
Forventet levering: 9. december 2024

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This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

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