Name: Inclusive Branding
Price: 998.95 DKK
Availability: InStock
Author: Klaus Schmidt
ISBN: 9781349430154

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998,95 kr.

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Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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Sprog:
Engelsk

ISBN:
9781349430154

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
210

Udgivet:
1. januar 2002

Udgave:
12002

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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