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Industrial Marketing Research (RLE Marketing) - Nicholas Stacey - Bog

- Management and Technique

af Nicholas Stacey

indgår i Routledge Library Editions: Marketing serien

Industrial Marketing Research (RLE Marketing) af Nicholas Stacey
Bag om Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138791633
  • Indbinding:
  • Hardback
  • Sideantal:
  • 290
  • Udgivet:
  • 22. august 2014
  • Størrelse:
  • 156x234x28 mm.
  • Vægt:
  • 476 g.
  • 8-11 hverdage.
  • 16. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Nicholas Stacey

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Beskrivelse af Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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