Name: Industrial Marketing Research (RLE Marketing)
Price: 1777.95 DKK
Availability: InStock
Author: Nicholas Stacey
ISBN: 9781138791633

Industrial Marketing Research (RLE Marketing) af Nicholas Stacey

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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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Sprog:
Engelsk

ISBN:
9781138791633

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
290

Udgivet:
22. august 2014

Størrelse:
156x234x28 mm.

Vægt:
476 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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