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Industrial Marketing Research (RLE Marketing) - Nicholas Stacey - Bog

- Management and Technique

Bag om Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138972650
  • Indbinding:
  • Paperback
  • Sideantal:
  • 290
  • Udgivet:
  • 26. november 2015
  • Størrelse:
  • 156x234x15 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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