Name: Influencer
Price: 1776.95 DKK
Availability: InStock
Author: T. Bettina (University of Oregon Cornwell
ISBN: 9780367481162

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Influencers¿ impact on marketing and communications has risen rapidly ¿ but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

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Sprog:
Engelsk

ISBN:
9780367481162

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
118

Udgivet:
29. december 2020

Størrelse:
152x229x0 mm.

Vægt:
453 g.

Leveringstid: 2-3 uger.
Forventet levering: 12. december 2024

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Influencers¿ impact on marketing and communications has risen rapidly ¿ but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

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