Name: Innovation and Marketing in the Video Game Industry
Price: 1648.95 DKK
Availability: InStock
Author: David Wesley
ISBN: 9780566091674

Innovation and Marketing in the Video Game Industry af David Wesley

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1.648,95 kr.

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Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.

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Sprog:
Engelsk

ISBN:
9780566091674

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
280

Udgivet:
28. juni 2010

Størrelse:
180x246x23 mm.

Vægt:
760 g.

Leveringstid: 2-4 uger.
Forventet levering: 14. december 2024

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Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.

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